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We take pride in our time pieces.

We are here to provide you the most iconic designs and top-notch Swiss ETA movements at an affordable price point.

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  • Design

    Our designs are a combination of homages to timeless pieces and our unique take on what makes them special. You may recognise some of the pieces on our site and compare them with the big watchmakers but we have put our own twist on every last piece in our collection.

  • Materials

    We use 904L alloy stainless steel in all of our models, both purely stainless steel as well as plated. This is universally recognized as the best alloy for the construction of jewelry and time pieces as it combines the qualities of ruggedness and flexibility. What this means for you is that your watches will be able to take day-to-day wear without any issues and also be able to be polished relatively easily by a professional whenever you decide they need to be refreshed.

  • Movements

    We use Swiss ETA movements in all of our self-wound automatic pieces. Some may contain decorative plates but they are all ETAs at their heart. We believe that these movements provide the best quality for a relatively affordable price-point. They are built to last and almost all reputable watchmakers are familiar with them, since they are widely present.